Wilson, NC 27896 - Home Prices, Rental Trends, Listings & Demographics | Prop:Metrics

Wilson, NC—27896

Real Estate Data & Market Trends

Key Metrics at a Glance

Median Home Value

$279,000

0.2% YoY Growth

Household Income

$67,900

6.4% YoY Growth

Days on Market

43.0% Longer YoY

Home Price Forecast

2.6%

Median Rent

$1,520

4.9% YoY Growth

1-Bed Rent

$1,520

N/A

2-Bed Rent

$1,120

17.5% YoY Growth

3-Bed Rent

$1,750

13.9% YoY Growth

Other Zip Codes in Wilson, NC

27893

Home Price Trends — Wilson, NC

As of Dec '25, the median home price in Wilson, NC is $279,000, with a year-over-year change of -0.2%. This indicates that home prices in Wilson, NC are flat. According to Zillow, the 1-year price projection is 2.6%, suggesting an increase housing market in the next year.

Cost per Home Type

Home Type	Median Home Value	YoY % Change
All Homes	$279,000	-0.2%
Single Family	$280,000	-0.4%
Condos	N/A	N/A

Cost per Home Size

Home Size	Median Home Value	YoY % Change
1 Bed

Rental Trends — Wilson, NC

As of July '25, Rentcast reports the average rent in Wilson, NC is $1,550, with a year-over-year rent change of -4.9%. Per bedroom, the median rent as of July '25 in Wilson, NC is 1-bedrooms: $1,520, 2-bedrooms: $1,210, 3-bedrooms: $1,670, 4-bedrooms: $2,000. The most common rental property sizes in Wilson, NC are 2-bedroom and 3-bedroom, accounting for 47.7% and 35.8% of the rental stock.

Type	Median Rent	Average Rent
Average Rent	$1,520	$1,550
Studio Rent	N/A	N/A
1 Bed Rent	$1,520	$1,520
2 Bed Rent	$1,120	$1,210
3 Bed Rent	$1,750	$1,670
4 Bed Rent	$2,000	$2,000

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% of Rental Stock

1 Bedroom

13.5%

2 Bedrooms

47.7%

3 Bedrooms

35.8%

4 Bedrooms

1.1%

5+ Bedrooms

1.9%

Property Listings — Wilson, NC

As of Dec '25, Realtor.com reports that the median days on market for a home in Wilson, NC is 75. This is a increase of 44.0% from last year, suggesting that homes are sitting on the market longer than last year. The percentage of listed homes with a reduced price is 22.0%, representing a small inventory and little supply pressure on home prices.

Metric	Zip Code Average	Year over Year % Change
Median Listing Price	$307,000	1.0%
Listing Count	98	-6.0%
Listings as % of Homes	0.5%	-6.0%
Days on Market	84	43.0%

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Demographics — Wilson, NC

As of the latest ACS Survey released in 2023, Wilson, NC has a population of 18,800, which has decreased by -9.1% over the past 5 years. Wilson, NC is a moderately popular place for families, as children make up 20.6% of the population. The area has a moderately educated workforce, with 33.8% of adult residents holding a bachelor’s degree or higher. There are few residents working remotely, with 7.8% reporting working from home.

Metric	Latest Census	YoY % Change
Population	18,800	-9.1%
% Under 18	20.6%	-10.8%
% Seniors	19.8%	8.2%
% WFH	7.8%	254.5%
% w/ College Degree	33.8%	-2.3%

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As of the latest ACS Survey released in 2023, Wilson, NC is a predominantly white area, with 61.0% of the population identifying as white. The white population has grown by 1.7% in the last 5 years. The second most common race or ethnicity in Wilson, NC is black, making up 23.7% of the population. Foreign-born residents account for 7.1% of the population in Wilson, NC, and this percentage has increased by 42.0% as of the ACS Survey 5 years prior, suggesting more immigrants are calling the area home.

Race and Ethnicity

Metric	Latest Census	5-Year % Change
% White	61.0%	1.7%
% Black	23.7%	-20.5%
% Hispanic	9.2%	43.8%
% Asian	2.6%	52.9%
% Foreign Born	7.1%	42.0%

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Mortgage and Risk — Wilson, NC

According to HUD data as of 2023, there were 478 mortgage originations in Wilson, NC, of which 82.0% of loans were conventional mortgages. The average loan-to-value was 57.0%, with 21.0% above 90% LTV (very high). This implies large mortgage risk in Wilson, NC. Investor activity is low, as 4.0% of loans were by investors. 10.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.

Mortgages

Metric	Zip Code Average
Total Loan Originations	478
% Conventional Loans	82.0%
% Government Loans	18.0%
% Investor Loans	4.0%
% Second Loans	1.0%
% Cash Out Refinance	10.0%

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Rentals and Section 8 — Wilson, NC

As of 2024, the percent of homes in Wilson, NC under the Section 8 program is 3.5%. This is considered low, suggesting that the neighborhood is sparsely composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. 2-bedroom units appear to be good home sizes to consider for Section 8 housing in Wilson, NC, because HUD payments exceed market rent, while 1-bedroom and 3-bedroom and 4-bedroom units do not.

Section 8 Market Size

Total Units under HUD	77
Total Units Section 8	72
% Rentals under Section 8	3.5%
% Occupied Section 8	88.0%

Section 8 Opportunity

Home Size	HUD Premium	Market Rent	Max HUD Rent
1 Bedroom	-$610	$1,520	$910
2 Bedroom	$20	$1,120	$1,140
3 Bedroom	-$260	$1,750	$1,490
4 Bedroom	-$290	$2,000	$1,710

Wilson, NC—27896

Key Metrics at a Glance

Other Zip Codes in Wilson, NC

Home Price Trends — Wilson, NC

Cost per Home Type

Cost per Home Size

% of Housing Stock

Rental Trends — Wilson, NC

% of Rental Stock

Property Listings — Wilson, NC

Demographics — Wilson, NC

Race and Ethnicity

Mortgage and Risk — Wilson, NC

Mortgages

Rentals and Section 8 — Wilson, NC

Section 8 Market Size

Section 8 Opportunity

Affordability — Wilson, NC

Home Price to Income Ratio

Wilson, NC — ZIP Code Boundary Map

Nearby ZIP Codes

Bailey, NC

Wilson, NC

Sims, NC

Elm City, NC

Rocky Mount, NC

Frequently Asked Questions

Metric	Zip Code Average
Home Price to Income Ratio	3.9
Median Home Price	$279,000
Median Household Income	$67,900

Wilson, NC—27896

Key Metrics at a Glance

Other Zip Codes in Wilson, NC

Home Price Trends — Wilson, NC

Cost per Home Type

Cost per Home Size

% of Housing Stock

Rental Trends — Wilson, NC

% of Rental Stock

Property Listings — Wilson, NC

Demographics — Wilson, NC

Race and Ethnicity

Mortgage and Risk — Wilson, NC

Mortgages

Rentals and Section 8 — Wilson, NC

Section 8 Market Size

Section 8 Opportunity

Affordability — Wilson, NC

Home Price to Income Ratio

Wilson, NC — ZIP Code Boundary Map

Nearby ZIP Codes

Bailey, NC

Wilson, NC

Sims, NC

Elm City, NC

Rocky Mount, NC

Frequently Asked Questions

What is the average home price in Wilson, NC 27896?

How have home prices in Wilson, NC 27896 changed over the past year?

What is the home price projection for Wilson, NC 27896?

What are the demographics of Wilson, NC 27896?

How long does it take homes to sell in Wilson, NC 27896?

What is the average rent price in Wilson, NC 27896?