Willard, NC—28478
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Willard, NC
As of Oct '25, the median home price in Willard, NC is $207,000, with a year-over-year change of -0.0%. This indicates that home prices in Willard, NC are flat. According to Zillow, the 1-year price projection is 2.1%, suggesting an increase housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $207,000 | -0.0% |
| Single Family | $207,000 | 0.0% |
| Condos | N/A | N/A |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | N/A | N/A |
3 Bed | $216,000 | 0.9% |
4 Bed | N/A | N/A |
| 5 Bed | N/A | N/A |
% of Housing Stock
Rental Trends — Willard, NC
As of July '25, Rentcast reports the average rent in Willard, NC is $2,300, with a year-over-year rent change of 90.1%. Per bedroom, the median rent as of July '25 in Willard, NC is 3-bedrooms: $2,300. The most common rental property sizes in Willard, NC are 3-bedroom and 1-bedroom, accounting for 59.5% and 24.2% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $2,300 | $2,300 |
| Studio Rent | N/A | N/A |
| 1 Bed Rent | N/A | N/A |
| 2 Bed Rent | N/A | N/A |
| 3 Bed Rent | $2,300 | $2,300 |
| 4 Bed Rent | N/A | N/A |
% of Rental Stock
Property Listings — Willard, NC
As of Oct '25, Realtor.com reports that the median days on market for a home in Willard, NC is 73. This is a increase of 58.0% from last year, suggesting that homes are sitting on the market longer than last year. The percentage of listed homes with a reduced price is 0.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $265,000 | 4.0% |
Listing Count | 8 | 0.0% |
| Listings as % of Homes | 0.1% | 0.0% |
Days on Market | 73 | 58.0% |
Demographics — Willard, NC
As of the latest ACS Survey released in 2023, Willard, NC has a population of 4,590, which has decreased by -10.2% over the past 5 years. Willard, NC is a moderately popular place for families, as children make up 18.9% of the population. The area has a poorly educated workforce, with 13.9% of adult residents holding a bachelor’s degree or higher. There are few residents working remotely, with 2.3% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 4,590 | -10.2% |
% Under 18 | 18.9% | -28.1% |
% Seniors | 13.6% | -22.7% |
% WFH | 2.3% | 76.9% |
% w/ College Degree | 13.9% | 39.0% |
As of the latest ACS Survey released in 2023, Willard, NC is a predominantly white area, with 69.2% of the population identifying as white. The white population has grown by 25.1% in the last 5 years. The second most common race or ethnicity in Willard, NC is black, making up 18.2% of the population. Foreign-born residents account for 3.9% of the population in Willard, NC, and this percentage has increased by 225.0% as of the ACS Survey 5 years prior, suggesting more immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 69.2% | 25.1% |
% Black | 18.2% | -54.6% |
% Hispanic | 10.5% | 200.0% |
% Asian | 0.0% | N/A |
% Foreign Born | 3.9% | 225.0% |
Mortgage and Risk — Willard, NC
According to HUD data as of 2023, there were 58 mortgage originations in Willard, NC, of which 66.0% of loans were conventional mortgages. The average loan-to-value was 64.0%, with 40.0% above 90% LTV (very high). This implies large mortgage risk in Willard, NC. Investor activity is low, as 2.0% of loans were by investors. 9.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 58 |
% Conventional Loans | 66.0% |
% Government Loans | 34.0% |
% Investor Loans | 2.0% |
% Second Loans | 0.0% |
% Cash Out Refinance | 9.0% |
Loan Activity
Rentals and Section 8 — Willard, NC
Willard, NC lacks sufficient Section 8 program data for analysis.
Section 8 Market Size
Total Units under HUD | 27 |
Total Units Section 8 | 26 |
% Rentals under Section 8 | 7.5% |
% Occupied Section 8 | 62.0% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | N/A | N/A | $890 |
| 2 Bedroom | N/A | N/A | $1,000 |
| 3 Bedroom | -$890 | $2,300 | $1,410 |
| 4 Bedroom | N/A | N/A | $1,640 |
Affordability — Willard, NC
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 2.8 |
| Median Home Price | $207,000 |
| Median Household Income | $64,800 |