Florence, WI—54121
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Florence, WI
As of Oct '25, the median home price in Florence, WI is $206,000, with a year-over-year change of 3.6%. This indicates that home prices in Florence, WI are increasing. According to Zillow, the 1-year price projection is -0.2%, suggesting a relatively flat housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $206,000 | 3.6% |
| Single Family | $206,000 | 3.5% |
| Condos | N/A | N/A |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | N/A | N/A |
3 Bed | N/A | N/A |
4 Bed | N/A | N/A |
| 5 Bed | N/A | N/A |
% of Housing Stock
Rental Trends — Florence, WI
Florence, WI lacks sufficient rental market data for analysis.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | N/A | N/A |
| Studio Rent | N/A | N/A |
| 1 Bed Rent | N/A | N/A |
| 2 Bed Rent | N/A | N/A |
| 3 Bed Rent | N/A | N/A |
| 4 Bed Rent | N/A | N/A |
% of Rental Stock
Property Listings — Florence, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in Florence, WI is 65. This is a decrease of -28.0% from last year, suggesting that homes are sitting on the market shorter than last year. The percentage of listed homes with a reduced price is 24.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $465,000 | 28.0% |
Listing Count | 17 | 32.0% |
| Listings as % of Homes | 0.5% | 32.0% |
Days on Market | 65 | -28.0% |
Demographics — Florence, WI
As of the latest ACS Survey released in 2023, Florence, WI has a population of 3,210, which has increased by 7.6% over the past 5 years. Florence, WI is a moderately popular place for families, as children make up 16.8% of the population. The area has a moderately educated workforce, with 25.7% of adult residents holding a bachelor’s degree or higher. There are few residents working remotely, with 9.0% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 3,210 | 7.6% |
% Under 18 | 16.8% | -5.1% |
% Seniors | 28.5% | 12.6% |
% WFH | 9.0% | 52.5% |
% w/ College Degree | 25.7% | 28.5% |
As of the latest ACS Survey released in 2023, Florence, WI is a predominantly white area, with 96.3% of the population identifying as white. The white population has shrunk by 2.2% in the last 5 years. The second most common race or ethnicity in Florence, WI is hispanic, making up 0.8% of the population. Foreign-born residents account for 0.3% of the population in Florence, WI, and this percentage has remained stable as of the ACS Survey 5 years prior, suggesting immigration has remained steady.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 96.3% | -2.2% |
% Black | 0.6% | ∞% |
% Hispanic | 0.8% | 60.0% |
% Asian | 0.0% | N/A |
% Foreign Born | 0.3% | 0.0% |
Mortgage and Risk — Florence, WI
According to HUD data as of 2023, there were 67 mortgage originations in Florence, WI, of which 93.0% of loans were conventional mortgages. The average loan-to-value was 62.0%, with 12.0% above 90% LTV (elevated). This implies medium mortgage risk in Florence, WI. Investor activity is low, as 1.0% of loans were by investors. 19.0% of loans were cash-out refinances, suggesting many homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 67 |
% Conventional Loans | 93.0% |
% Government Loans | 7.0% |
% Investor Loans | 1.0% |
% Second Loans | 27.0% |
% Cash Out Refinance | 19.0% |
Loan Activity
Rentals and Section 8 — Florence, WI
Florence, WI lacks sufficient Section 8 program data for analysis.
Section 8 Market Size
Total Units under HUD | 74 |
Total Units Section 8 | 74 |
% Rentals under Section 8 | N/A |
% Occupied Section 8 | 87.0% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | N/A | N/A | $870 |
| 2 Bedroom | N/A | N/A | $1,140 |
| 3 Bedroom | N/A | N/A | $1,410 |
| 4 Bedroom | N/A | N/A | $1,590 |
Affordability — Florence, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 3.2 |
| Median Home Price | $206,000 |
| Median Household Income | $57,900 |