Appleton, WI—54915
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Appleton, WI
As of Oct '25, the median home price in Appleton, WI is $348,000, with a year-over-year change of 6.7%. This indicates that home prices in Appleton, WI are increasing. According to Zillow, the 1-year price projection is 2.9%, suggesting an increase housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $348,000 | 6.7% |
| Single Family | $350,000 | 6.4% |
| Condos | $305,000 | 9.3% |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | $228,000 | 8.6% |
3 Bed | $296,000 | 6.9% |
4 Bed | $369,000 | 6.0% |
| 5 Bed | $414,000 | 6.2% |
% of Housing Stock
Rental Trends — Appleton, WI
As of July '25, Rentcast reports the average rent in Appleton, WI is $1,340, with a year-over-year rent change of 3.9%. Per bedroom, the median rent as of July '25 in Appleton, WI is studios: $699, 1-bedrooms: $976, 2-bedrooms: $1,120, 3-bedrooms: $1,740, 4-bedrooms: $2,500. The most common rental property sizes in Appleton, WI are 2-bedroom and 1-bedroom, accounting for 61.3% and 17.1% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $1,200 | $1,340 |
| Studio Rent | $699 | $699 |
| 1 Bed Rent | $999 | $976 |
| 2 Bed Rent | $1,200 | $1,120 |
| 3 Bed Rent | $1,500 | $1,740 |
| 4 Bed Rent | $2,000 | $2,500 |
% of Rental Stock
Property Listings — Appleton, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in Appleton, WI is 38. This is a decrease of -28.0% from last year, suggesting that homes are sitting on the market shorter than last year. The percentage of listed homes with a reduced price is 20.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $390,000 | 0.0% |
Listing Count | 109 | -10.0% |
| Listings as % of Homes | 0.3% | -10.0% |
Days on Market | 38 | -28.0% |
Demographics — Appleton, WI
As of the latest ACS Survey released in 2023, Appleton, WI has a population of 44,300, which has increased by 2.8% over the past 5 years. Appleton, WI is a moderately popular place for families, as children make up 23.5% of the population. The area has a moderately educated workforce, with 38.0% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 12.6% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 44,300 | 2.8% |
% Under 18 | 23.5% | -7.1% |
% Seniors | 14.8% | 17.5% |
% WFH | 12.6% | 173.9% |
% w/ College Degree | 38.0% | 18.0% |
As of the latest ACS Survey released in 2023, Appleton, WI is a predominantly white area, with 82.7% of the population identifying as white. The white population has shrunk by 2.5% in the last 5 years. The second most common race or ethnicity in Appleton, WI is asian, making up 6.0% of the population. Foreign-born residents account for 6.0% of the population in Appleton, WI, and this percentage has increased by 15.4% as of the ACS Survey 5 years prior, suggesting more immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 82.7% | -2.5% |
% Black | 2.2% | 22.2% |
% Hispanic | 5.7% | -6.6% |
% Asian | 6.0% | 13.2% |
% Foreign Born | 6.0% | 15.4% |
Mortgage and Risk — Appleton, WI
According to HUD data as of 2023, there were 701 mortgage originations in Appleton, WI, of which 89.0% of loans were conventional mortgages. The average loan-to-value was 55.0%, with 21.0% above 90% LTV (very high). This implies large mortgage risk in Appleton, WI. Investor activity is low, as 2.0% of loans were by investors. 13.0% of loans were cash-out refinances, suggesting many homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 701 |
% Conventional Loans | 89.0% |
% Government Loans | 11.0% |
% Investor Loans | 2.0% |
% Second Loans | 0.0% |
% Cash Out Refinance | 13.0% |
Loan Activity
Rentals and Section 8 — Appleton, WI
As of 2024, the percent of homes in Appleton, WI under the Section 8 program is 6.2%. This is considered low, suggesting that the neighborhood is sparsely composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. In Appleton, WI, none of the tracked home sizes currently have HUD payment amounts above market rent, suggesting limited Section 8 opportunity.
Section 8 Market Size
Total Units under HUD | 344 |
Total Units Section 8 | 313 |
% Rentals under Section 8 | 6.2% |
% Occupied Section 8 | 91.5% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | -$189 | $999 | $810 |
| 2 Bedroom | -$160 | $1,200 | $1,040 |
| 3 Bedroom | -$70 | $1,500 | $1,430 |
| 4 Bedroom | -$520 | $2,000 | $1,480 |
Affordability — Appleton, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 3.4 |
| Median Home Price | $348,000 |
| Median Household Income | $83,800 |