Iola, WI54945

Real Estate Data & Market Trends

Key Metrics at a Glance

Median Home Value
$270,000
3.3% YoY Growth
Median Household Income
$67,300
24.2% 5-Year Growth
Days on Market
45
39.0% Shorter than last year
Home Price Forecast
N/A
Median Rent
$950
12.8% YoY Growth
1-Bed Rent
$853
30.2% YoY Growth
2-Bed Rent
$950
2.9% YoY Growth
3-Bed Rent
N/A
N/A

Property Listings — Iola, WI

As of Oct '25, Realtor.com reports that the median days on market for a home in Iola, WI is 45. This is a decrease of -39.0% from last year, suggesting that homes are sitting on the market shorter than last year. The percentage of listed homes with a reduced price is 41.0%, representing a large inventory and a lot of supply pressure on home prices.

MetricZip Code AverageYear over Year % Change
Median Listing Price
$247,000-34.0%
Listing Count
29119.0%
Listings as % of Homes0.5%119.0%
Days on Market
45-39.0%
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Demographics — Iola, WI

As of the latest ACS Survey released in 2023, Iola, WI has a population of 3,410, which has increased by 2.5% over the past 5 years. Iola, WI is a moderately popular place for families, as children make up 20.1% of the population. The area has a poorly educated workforce, with 18.6% of adult residents holding a bachelor’s degree or higher. There are few residents working remotely, with 6.3% reporting working from home.

MetricLatest CensusYoY % Change
Population
3,4102.5%
% Under 18
20.1%16.2%
% Seniors
23.3%-6.8%
% WFH
6.3%-10.0%
% w/ College Degree
18.6%-11.8%
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As of the latest ACS Survey released in 2023, Iola, WI is a predominantly white area, with 93.0% of the population identifying as white. The white population has shrunk by 5.0% in the last 5 years. The second most common race or ethnicity in Iola, WI is hispanic, making up 3.6% of the population. Foreign-born residents account for 1.4% of the population in Iola, WI, and this percentage has remained stable as of the ACS Survey 5 years prior, suggesting immigration has remained steady.

Race and Ethnicity

MetricLatest Census5-Year % Change
% White
93.0%-5.0%
% Black
0.7%600.0%
% Hispanic
3.6%200.0%
% Asian
0.5%∞%
% Foreign Born
1.4%0.0%
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Mortgage and Risk — Iola, WI

According to HUD data as of 2023, there were 88 mortgage originations in Iola, WI, of which 84.0% of loans were conventional mortgages. The average loan-to-value was 53.0%, with 23.0% above 90% LTV (very high). This implies large mortgage risk in Iola, WI. Investor activity is low, as 1.0% of loans were by investors. 18.0% of loans were cash-out refinances, suggesting many homeowners are tapping equity.

Mortgages

MetricZip Code Average
Total Loan Originations
88
% Conventional Loans
84.0%
% Government Loans
16.0%
% Investor Loans
1.0%
% Second Loans
6.0%
% Cash Out Refinance
18.0%

Loan Activity

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Rentals and Section 8 — Iola, WI

Iola, WI lacks sufficient Section 8 program data for analysis.

Section 8 Market Size

Total Units under HUD
20
Total Units Section 8
21
% Rentals under Section 8
N/A
% Occupied Section 8
95.0%

Section 8 Opportunity

Home SizeHUD PremiumMarket RentMax HUD Rent
1 Bedroom-$83$853$770
2 Bedroom-$20$950$930
3 BedroomN/AN/A$1,230
4 BedroomN/AN/A$1,240

Affordability — Iola, WI

Home Price to Income Ratio

MetricZip Code Average
Home Price to Income Ratio3.5
Median Home Price$270,000
Median Household Income$67,300

Iola, WI — ZIP Code Boundary Map

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Frequently Asked Questions