Downtown Naples, Naples, FL—34102
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Downtown Naples, Naples, FL
As of Oct '25, the median home price in Downtown Naples, Naples, FL is $1,266,000, with a year-over-year change of -8.0%. This indicates that home prices in Downtown Naples, Naples, FL are decreasing. According to Zillow, the 1-year price projection is 2.3%, suggesting an increase housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $1,266,000 | -8.0% |
| Single Family | $4,606,000 | -7.9% |
| Condos | $649,000 | -10.4% |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | $403,000 | -10.4% |
2 Bed | $715,000 | -10.7% |
3 Bed | $2,350,000 | -7.2% |
4 Bed | $5,377,000 | -8.2% |
| 5 Bed | $10,281,000 | -5.8% |
% of Housing Stock
Rental Trends — Downtown Naples, Naples, FL
As of July '25, Rentcast reports the average rent in Downtown Naples, Naples, FL is $5,670, with a year-over-year rent change of 3.1%. Per bedroom, the median rent as of July '25 in Downtown Naples, Naples, FL is 1-bedrooms: $4,770, 2-bedrooms: $5,770, 3-bedrooms: $6,670, 4-bedrooms: $5,270. The most common rental property sizes in Downtown Naples, Naples, FL are 2-bedroom and 1-bedroom, accounting for 50.1% and 29.6% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $5,500 | $5,670 |
| Studio Rent | N/A | N/A |
| 1 Bed Rent | $4,800 | $4,770 |
| 2 Bed Rent | $5,690 | $5,770 |
| 3 Bed Rent | $6,700 | $6,670 |
| 4 Bed Rent | $6,200 | $5,270 |
% of Rental Stock
Property Listings — Downtown Naples, Naples, FL
As of Oct '25, Realtor.com reports that the median days on market for a home in Downtown Naples, Naples, FL is 123. This is a increase of 1.0% from last year, suggesting that homes are sitting on the market about the same amount of time than last year. The percentage of listed homes with a reduced price is 11.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $2,700,000 | -15.0% |
Listing Count | 458 | 9.0% |
| Listings as % of Homes | 3.9% | 9.0% |
Days on Market | 123 | 1.0% |
Demographics — Downtown Naples, Naples, FL
As of the latest ACS Survey released in 2023, Downtown Naples, Naples, FL has a population of 10,800, which has decreased by -5.7% over the past 5 years. Downtown Naples, Naples, FL is a less popular place for families, as children make up 10.6% of the population. The area has a highly educated workforce, with 57.8% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 24.1% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 10,800 | -5.7% |
% Under 18 | 10.6% | -7.8% |
% Seniors | 51.4% | 20.9% |
% WFH | 24.1% | 49.7% |
% w/ College Degree | 57.8% | 7.8% |
As of the latest ACS Survey released in 2023, Downtown Naples, Naples, FL is a predominantly white area, with 79.1% of the population identifying as white. The white population has shrunk by 4.5% in the last 5 years. The second most common race or ethnicity in Downtown Naples, Naples, FL is hispanic, making up 9.1% of the population. Foreign-born residents account for 16.8% of the population in Downtown Naples, Naples, FL, and this percentage has increased by 5.7% as of the ACS Survey 5 years prior, suggesting more immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 79.1% | -4.5% |
% Black | 7.6% | -8.4% |
% Hispanic | 9.1% | 21.3% |
% Asian | 1.1% | 175.0% |
% Foreign Born | 16.8% | 5.7% |
Mortgage and Risk — Downtown Naples, Naples, FL
According to HUD data as of 2023, there were 206 mortgage originations in Downtown Naples, Naples, FL, of which 100.0% of loans were conventional mortgages. The average loan-to-value was 45.0%, with 0.0% above 90% LTV (normal). This implies small mortgage risk in Downtown Naples, Naples, FL. Investor activity is low, as 4.0% of loans were by investors. 10.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 206 |
% Conventional Loans | 100.0% |
% Government Loans | 0.0% |
% Investor Loans | 4.0% |
% Second Loans | 43.0% |
% Cash Out Refinance | 10.0% |
Loan Activity
Rentals and Section 8 — Downtown Naples, Naples, FL
As of 2024, the percent of homes in Downtown Naples, Naples, FL under the Section 8 program is 23.7%. This is considered high, suggesting that the neighborhood is heavily composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. In Downtown Naples, Naples, FL, none of the tracked home sizes currently have HUD payment amounts above market rent, suggesting limited Section 8 opportunity.
Section 8 Market Size
Total Units under HUD | 323 |
Total Units Section 8 | 323 |
% Rentals under Section 8 | 23.7% |
% Occupied Section 8 | 96.4% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | -$3,320 | $4,800 | $1,480 |
| 2 Bedroom | -$3,960 | $5,690 | $1,730 |
| 3 Bedroom | -$4,420 | $6,700 | $2,280 |
| 4 Bedroom | -$3,720 | $6,200 | $2,480 |
Affordability — Downtown Naples, Naples, FL
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 12.9 |
| Median Home Price | $1,266,000 |
| Median Household Income | $116,000 |