Prescott, WI 54021 - Home Prices, Rental Trends, Listings & Demographics | Prop:Metrics

Prescott, WI—54021

Real Estate Data & Market Trends

Key Metrics at a Glance

Median Home Value

$410,000

2.7% YoY Growth

Household Income

$107,000

26.2% YoY Growth

Days on Market

12.0% Shorter YoY

Home Price Forecast

-1.2%

Median Rent

$1,750

11.6% YoY Growth

1-Bed Rent

N/A

2-Bed Rent

$950

0.0% YoY Growth

3-Bed Rent

$1,750

16.9% YoY Growth

Home Price Trends — Prescott, WI

As of May '26, the median home price in Prescott, WI is $410,000, with a year-over-year change of 2.7%. This indicates that home prices in Prescott, WI are increasing. According to Zillow, the 1-year price projection is -1.2%, suggesting a decrease housing market in the next year.

Cost per Home Type

Home Type	Median Home Value	YoY % Change
All Homes	$410,000	2.7%
Single Family	$412,000	2.7%
Condos	N/A	N/A

Cost per Home Size

Home Size	Median Home Value	YoY % Change
1 Bed

Rental Trends — Prescott, WI

As of July '25, Rentcast reports the average rent in Prescott, WI is $1,520, with a year-over-year rent change of -11.6%. Per bedroom, the median rent as of July '25 in Prescott, WI is 2-bedrooms: $950, 3-bedrooms: $1,800. The most common rental property sizes in Prescott, WI are 2-bedroom and 3-bedroom, accounting for 63.2% and 21.5% of the rental stock.

Type	Median Rent	Average Rent
Average Rent	$1,750	$1,520
Studio Rent	N/A	N/A
1 Bed Rent	N/A	N/A
2 Bed Rent	$950	$950
3 Bed Rent	$1,750	$1,800
4 Bed Rent	N/A	N/A

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% of Rental Stock

1 Bedroom

5.1%

2 Bedrooms

63.2%

3 Bedrooms

21.5%

4 Bedrooms

7.6%

5+ Bedrooms

2.5%

Property Listings — Prescott, WI

As of May '26, Realtor.com reports that the median days on market for a home in Prescott, WI is 33. This is a decrease of -12.0% from last year, suggesting that homes are sitting on the market shorter than last year. The percentage of listed homes with a reduced price is 11.0%, representing a small inventory and little supply pressure on home prices.

Metric	Zip Code Average	Year over Year % Change
Median Listing Price	$567,000	16.0%
Listing Count	35	52.0%
Listings as % of Homes	0.8%	52.0%
Days on Market	33	-12.0%

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Demographics — Prescott, WI

As of the latest ACS Survey released in 2023, Prescott, WI has a population of 7,340, which has increased by 10.9% over the past 5 years. Prescott, WI is a moderately popular place for families, as children make up 23.6% of the population. The area has a moderately educated workforce, with 36.7% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 14.2% reporting working from home.

Metric	Latest Census	YoY % Change
Population	7,340	10.9%
% Under 18	23.6%	1.3%
% Seniors	17.4%	11.5%
% WFH	14.2%	202.1%
% w/ College Degree	36.7%	39.0%

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As of the latest ACS Survey released in 2023, Prescott, WI is a predominantly white area, with 87.9% of the population identifying as white. The white population has shrunk by 4.4% in the last 5 years. The second most common race or ethnicity in Prescott, WI is hispanic, making up 3.9% of the population. Foreign-born residents account for 1.7% of the population in Prescott, WI, and this percentage has decreased by 62.2% as of the ACS Survey 5 years prior, suggesting fewer immigrants are calling the area home.

Race and Ethnicity

Metric	Latest Census	5-Year % Change
% White	87.9%	-4.4%
% Black	0.1%	-75.0%
% Hispanic	3.9%	25.8%
% Asian	2.0%	-37.5%
% Foreign Born	1.7%	-62.2%

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Mortgage and Risk — Prescott, WI

According to HUD data as of 2023, there were 179 mortgage originations in Prescott, WI, of which 93.0% of loans were conventional mortgages. The average loan-to-value was 51.0%, with 15.0% above 90% LTV (elevated). This implies medium mortgage risk in Prescott, WI. Investor activity is low, as 2.0% of loans were by investors. 8.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.

Mortgages

Metric	Zip Code Average
Total Loan Originations	179
% Conventional Loans	93.0%
% Government Loans	7.0%
% Investor Loans	2.0%
% Second Loans	2.0%
% Cash Out Refinance	8.0%

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Rentals and Section 8 — Prescott, WI

Prescott, WI lacks sufficient Section 8 program data for analysis.

Section 8 Market Size

Total Units under HUD	39
Total Units Section 8	38
% Rentals under Section 8	6.5%
% Occupied Section 8	91.0%

Section 8 Opportunity

Home Size	HUD Premium	Market Rent	Max HUD Rent
1 Bedroom	N/A	N/A	$1,240
2 Bedroom	$560	$950	$1,510
3 Bedroom	$260	$1,750	$2,010
4 Bedroom	N/A	N/A	$2,250

Prescott, WI—54021

Key Metrics at a Glance

Home Price Trends — Prescott, WI

Cost per Home Type

Cost per Home Size

% of Housing Stock

Rental Trends — Prescott, WI

% of Rental Stock

Property Listings — Prescott, WI

Demographics — Prescott, WI

Race and Ethnicity

Mortgage and Risk — Prescott, WI

Mortgages

Rentals and Section 8 — Prescott, WI

Section 8 Market Size

Section 8 Opportunity

Affordability — Prescott, WI

Home Price to Income Ratio

Prescott, WI — ZIP Code Boundary Map

Nearby ZIP Codes

Welch, MN

River Falls, WI

Hastings, MN

Hager City, WI

Afton, MN

Frequently Asked Questions

Metric	Zip Code Average
Home Price to Income Ratio	3.4
Median Home Price	$410,000
Median Household Income	$107,000

Prescott, WI—54021

Key Metrics at a Glance

Home Price Trends — Prescott, WI

Cost per Home Type

Cost per Home Size

% of Housing Stock

Rental Trends — Prescott, WI

% of Rental Stock

Property Listings — Prescott, WI

Demographics — Prescott, WI

Race and Ethnicity

Mortgage and Risk — Prescott, WI

Mortgages

Rentals and Section 8 — Prescott, WI

Section 8 Market Size

Section 8 Opportunity

Affordability — Prescott, WI

Home Price to Income Ratio

Prescott, WI — ZIP Code Boundary Map

Nearby ZIP Codes

Welch, MN

River Falls, WI

Hastings, MN

Hager City, WI

Afton, MN

Frequently Asked Questions

What is the average home price in Prescott, WI 54021?

How have home prices in Prescott, WI 54021 changed over the past year?

What is the home price projection for Prescott, WI 54021?

What are the demographics of Prescott, WI 54021?

How long does it take homes to sell in Prescott, WI 54021?

What is the average rent price in Prescott, WI 54021?