River Falls, WI—54022
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — River Falls, WI
As of Oct '25, the median home price in River Falls, WI is $399,000, with a year-over-year change of 1.5%. This indicates that home prices in River Falls, WI are increasing. According to Zillow, the 1-year price projection is -0.1%, suggesting a relatively flat housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $399,000 | 1.5% |
| Single Family | $404,000 | 1.5% |
| Condos | $279,000 | -1.1% |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | $295,000 | 0.7% |
3 Bed | $366,000 | 0.5% |
4 Bed | $457,000 | 1.3% |
| 5 Bed | $512,000 | 2.6% |
% of Housing Stock
Rental Trends — River Falls, WI
As of July '25, Rentcast reports the average rent in River Falls, WI is $1,560, with a year-over-year rent change of 1.3%. Per bedroom, the median rent as of July '25 in River Falls, WI is 1-bedrooms: $1,060, 2-bedrooms: $1,260, 3-bedrooms: $1,920, 4-bedrooms: $1,940. The most common rental property sizes in River Falls, WI are 2-bedroom and 1-bedroom, accounting for 38.6% and 25.9% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $1,650 | $1,560 |
| Studio Rent | N/A | N/A |
| 1 Bed Rent | $950 | $1,060 |
| 2 Bed Rent | $1,100 | $1,260 |
| 3 Bed Rent | $1,920 | $1,920 |
| 4 Bed Rent | $1,850 | $1,940 |
% of Rental Stock
Property Listings — River Falls, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in River Falls, WI is 66. This is a increase of 19.0% from last year, suggesting that homes are sitting on the market longer than last year. The percentage of listed homes with a reduced price is 20.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $451,000 | -3.0% |
Listing Count | 80 | -18.0% |
| Listings as % of Homes | 0.6% | -18.0% |
Days on Market | 66 | 19.0% |
Demographics — River Falls, WI
As of the latest ACS Survey released in 2023, River Falls, WI has a population of 24,200, which has increased by 5.1% over the past 5 years. River Falls, WI is a moderately popular place for families, as children make up 18.5% of the population. The area has a moderately educated workforce, with 44.6% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 11.9% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 24,200 | 5.1% |
% Under 18 | 18.5% | -3.1% |
% Seniors | 14.1% | 17.5% |
% WFH | 11.9% | 142.9% |
% w/ College Degree | 44.6% | 9.9% |
As of the latest ACS Survey released in 2023, River Falls, WI is a predominantly white area, with 92.8% of the population identifying as white. The white population has shrunk by 1.2% in the last 5 years. The second most common race or ethnicity in River Falls, WI is hispanic, making up 1.9% of the population. Foreign-born residents account for 2.1% of the population in River Falls, WI, and this percentage has increased by 40.0% as of the ACS Survey 5 years prior, suggesting more immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 92.8% | -1.2% |
% Black | 0.6% | -25.0% |
% Hispanic | 1.9% | 5.6% |
% Asian | 1.2% | 0.0% |
% Foreign Born | 2.1% | 40.0% |
Mortgage and Risk — River Falls, WI
According to HUD data as of 2023, there were 387 mortgage originations in River Falls, WI, of which 92.0% of loans were conventional mortgages. The average loan-to-value was 56.0%, with 19.0% above 90% LTV (elevated). This implies medium mortgage risk in River Falls, WI. Investor activity is low, as 5.0% of loans were by investors. 8.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 387 |
% Conventional Loans | 92.0% |
% Government Loans | 8.0% |
% Investor Loans | 5.0% |
% Second Loans | 0.0% |
% Cash Out Refinance | 8.0% |
Loan Activity
Rentals and Section 8 — River Falls, WI
As of 2024, the percent of homes in River Falls, WI under the Section 8 program is 4.9%. This is considered low, suggesting that the neighborhood is sparsely composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. In River Falls, WI, all tracked home sizes have HUD payment amounts above market rent, suggesting strong Section 8 opportunity across the board.
Section 8 Market Size
Total Units under HUD | 182 |
Total Units Section 8 | 111 |
% Rentals under Section 8 | 4.9% |
% Occupied Section 8 | 76.6% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | $250 | $950 | $1,200 |
| 2 Bedroom | $360 | $1,100 | $1,460 |
| 3 Bedroom | $50 | $1,920 | $1,970 |
| 4 Bedroom | $390 | $1,850 | $2,240 |
Affordability — River Falls, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 4.1 |
| Median Home Price | $399,000 |
| Median Household Income | $91,300 |