River Falls, WI 54022 - Home Prices, Rental Trends, Listings & Demographics | Prop:Metrics

River Falls, WI—54022

Real Estate Data & Market Trends

Key Metrics at a Glance

Median Home Value

$395,000

1.5% YoY Growth

Household Income

$91,300

28.1% YoY Growth

Days on Market

9.0% Longer YoY

Home Price Forecast

0.2%

Median Rent

$1,650

1.3% YoY Growth

1-Bed Rent

$950

33.2% YoY Growth

2-Bed Rent

$1,100

15.6% YoY Growth

3-Bed Rent

$1,920

1.6% YoY Growth

Home Price Trends — River Falls, WI

As of Dec '25, the median home price in River Falls, WI is $395,000, with a year-over-year change of 1.5%. This indicates that home prices in River Falls, WI are increasing. According to Zillow, the 1-year price projection is 0.2%, suggesting a relatively flat housing market in the next year.

Cost per Home Type

Home Type	Median Home Value	YoY % Change
All Homes	$395,000	1.5%
Single Family	$399,000	1.8%
Condos	$273,000	-0.4%

Cost per Home Size

Home Size	Median Home Value	YoY % Change
1 Bed

Rental Trends — River Falls, WI

As of July '25, Rentcast reports the average rent in River Falls, WI is $1,560, with a year-over-year rent change of 1.3%. Per bedroom, the median rent as of July '25 in River Falls, WI is 1-bedrooms: $1,060, 2-bedrooms: $1,260, 3-bedrooms: $1,920, 4-bedrooms: $1,940. The most common rental property sizes in River Falls, WI are 2-bedroom and 1-bedroom, accounting for 38.6% and 25.9% of the rental stock.

Type	Median Rent	Average Rent
Average Rent	$1,650	$1,560
Studio Rent	N/A	N/A
1 Bed Rent	$950	$1,060
2 Bed Rent	$1,100	$1,260
3 Bed Rent	$1,920	$1,920
4 Bed Rent	$1,850	$1,940

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% of Rental Stock

Studio

3.5%

1 Bedroom

25.9%

2 Bedrooms

38.6%

3 Bedrooms

21.8%

4 Bedrooms

4.7%

5+ Bedrooms

5.5%

Property Listings — River Falls, WI

As of Dec '25, Realtor.com reports that the median days on market for a home in River Falls, WI is 55. This is a increase of 28.0% from last year, suggesting that homes are sitting on the market longer than last year. The percentage of listed homes with a reduced price is 24.0%, representing a small inventory and little supply pressure on home prices.

Metric	Zip Code Average	Year over Year % Change
Median Listing Price	$455,000	2.0%
Listing Count	74	-9.0%
Listings as % of Homes	0.6%	-9.0%
Days on Market	45	9.0%

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Demographics — River Falls, WI

As of the latest ACS Survey released in 2023, River Falls, WI has a population of 24,200, which has increased by 5.1% over the past 5 years. River Falls, WI is a moderately popular place for families, as children make up 18.5% of the population. The area has a moderately educated workforce, with 44.6% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 11.9% reporting working from home.

Metric	Latest Census	YoY % Change
Population	24,200	5.1%
% Under 18	18.5%	-3.1%
% Seniors	14.1%	17.5%
% WFH	11.9%	142.9%
% w/ College Degree	44.6%	9.9%

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As of the latest ACS Survey released in 2023, River Falls, WI is a predominantly white area, with 92.8% of the population identifying as white. The white population has shrunk by 1.2% in the last 5 years. The second most common race or ethnicity in River Falls, WI is hispanic, making up 1.9% of the population. Foreign-born residents account for 2.1% of the population in River Falls, WI, and this percentage has increased by 40.0% as of the ACS Survey 5 years prior, suggesting more immigrants are calling the area home.

Race and Ethnicity

Metric	Latest Census	5-Year % Change
% White	92.8%	-1.2%
% Black	0.6%	-25.0%
% Hispanic	1.9%	5.6%
% Asian	1.2%	0.0%
% Foreign Born	2.1%	40.0%

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Mortgage and Risk — River Falls, WI

According to HUD data as of 2023, there were 387 mortgage originations in River Falls, WI, of which 92.0% of loans were conventional mortgages. The average loan-to-value was 56.0%, with 19.0% above 90% LTV (elevated). This implies medium mortgage risk in River Falls, WI. Investor activity is low, as 5.0% of loans were by investors. 8.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.

Mortgages

Metric	Zip Code Average
Total Loan Originations	387
% Conventional Loans	92.0%
% Government Loans	8.0%
% Investor Loans	5.0%
% Second Loans	0.0%
% Cash Out Refinance	8.0%

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Rentals and Section 8 — River Falls, WI

As of 2024, the percent of homes in River Falls, WI under the Section 8 program is 4.9%. This is considered low, suggesting that the neighborhood is sparsely composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. In River Falls, WI, all tracked home sizes have HUD payment amounts above market rent, suggesting strong Section 8 opportunity across the board.

Section 8 Market Size

Total Units under HUD	182
Total Units Section 8	111
% Rentals under Section 8	4.9%
% Occupied Section 8	76.6%

Section 8 Opportunity

Home Size	HUD Premium	Market Rent	Max HUD Rent
1 Bedroom	$250	$950	$1,200
2 Bedroom	$360	$1,100	$1,460
3 Bedroom	$50	$1,920	$1,970
4 Bedroom	$390	$1,850	$2,240

River Falls, WI—54022

Key Metrics at a Glance

Home Price Trends — River Falls, WI

Cost per Home Type

Cost per Home Size

% of Housing Stock

Rental Trends — River Falls, WI

% of Rental Stock

Property Listings — River Falls, WI

Demographics — River Falls, WI

Race and Ethnicity

Mortgage and Risk — River Falls, WI

Mortgages

Rentals and Section 8 — River Falls, WI

Section 8 Market Size

Section 8 Opportunity

Affordability — River Falls, WI

Home Price to Income Ratio

River Falls, WI — ZIP Code Boundary Map

Nearby ZIP Codes

Roberts, WI

Prescott, WI

Hudson, WI

Beldenville, WI

Lakeland, MN

Frequently Asked Questions

Metric	Zip Code Average
Home Price to Income Ratio	4
Median Home Price	$395,000
Median Household Income	$91,300

River Falls, WI—54022

Key Metrics at a Glance

Home Price Trends — River Falls, WI

Cost per Home Type

Cost per Home Size

% of Housing Stock

Rental Trends — River Falls, WI

% of Rental Stock

Property Listings — River Falls, WI

Demographics — River Falls, WI

Race and Ethnicity

Mortgage and Risk — River Falls, WI

Mortgages

Rentals and Section 8 — River Falls, WI

Section 8 Market Size

Section 8 Opportunity

Affordability — River Falls, WI

Home Price to Income Ratio

River Falls, WI — ZIP Code Boundary Map

Nearby ZIP Codes

Roberts, WI

Prescott, WI

Hudson, WI

Beldenville, WI

Lakeland, MN

Frequently Asked Questions

What is the average home price in River Falls, WI 54022?

How have home prices in River Falls, WI 54022 changed over the past year?

What is the home price projection for River Falls, WI 54022?

What are the demographics of River Falls, WI 54022?

How long does it take homes to sell in River Falls, WI 54022?

What is the average rent price in River Falls, WI 54022?