Prescott, WI—54021
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Prescott, WI
As of Oct '25, the median home price in Prescott, WI is $396,000, with a year-over-year change of 1.5%. This indicates that home prices in Prescott, WI are increasing. According to Zillow, the 1-year price projection is 0.0%, suggesting a relatively flat housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $396,000 | 1.5% |
| Single Family | $397,000 | 1.3% |
| Condos | N/A | N/A |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | $313,000 | -0.3% |
3 Bed | $348,000 | 1.2% |
4 Bed | $422,000 | 0.2% |
| 5 Bed | N/A | N/A |
% of Housing Stock
Rental Trends — Prescott, WI
As of July '25, Rentcast reports the average rent in Prescott, WI is $1,520, with a year-over-year rent change of -11.6%. Per bedroom, the median rent as of July '25 in Prescott, WI is 2-bedrooms: $950, 3-bedrooms: $1,800. The most common rental property sizes in Prescott, WI are 2-bedroom and 3-bedroom, accounting for 63.2% and 21.5% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $1,750 | $1,520 |
| Studio Rent | N/A | N/A |
| 1 Bed Rent | N/A | N/A |
| 2 Bed Rent | $950 | $950 |
| 3 Bed Rent | $1,750 | $1,800 |
| 4 Bed Rent | N/A | N/A |
% of Rental Stock
Property Listings — Prescott, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in Prescott, WI is 45. This is a decrease of -8.0% from last year, suggesting that homes are sitting on the market shorter than last year. The percentage of listed homes with a reduced price is 11.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $587,000 | 26.0% |
Listing Count | 38 | 36.0% |
| Listings as % of Homes | 0.8% | 36.0% |
Days on Market | 45 | -8.0% |
Demographics — Prescott, WI
As of the latest ACS Survey released in 2023, Prescott, WI has a population of 7,340, which has increased by 10.9% over the past 5 years. Prescott, WI is a moderately popular place for families, as children make up 23.6% of the population. The area has a moderately educated workforce, with 36.7% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 14.2% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 7,340 | 10.9% |
% Under 18 | 23.6% | 1.3% |
% Seniors | 17.4% | 11.5% |
% WFH | 14.2% | 202.1% |
% w/ College Degree | 36.7% | 39.0% |
As of the latest ACS Survey released in 2023, Prescott, WI is a predominantly white area, with 87.9% of the population identifying as white. The white population has shrunk by 4.4% in the last 5 years. The second most common race or ethnicity in Prescott, WI is hispanic, making up 3.9% of the population. Foreign-born residents account for 1.7% of the population in Prescott, WI, and this percentage has decreased by 62.2% as of the ACS Survey 5 years prior, suggesting fewer immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 87.9% | -4.4% |
% Black | 0.1% | -75.0% |
% Hispanic | 3.9% | 25.8% |
% Asian | 2.0% | -37.5% |
% Foreign Born | 1.7% | -62.2% |
Mortgage and Risk — Prescott, WI
According to HUD data as of 2023, there were 179 mortgage originations in Prescott, WI, of which 93.0% of loans were conventional mortgages. The average loan-to-value was 51.0%, with 15.0% above 90% LTV (elevated). This implies medium mortgage risk in Prescott, WI. Investor activity is low, as 2.0% of loans were by investors. 8.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 179 |
% Conventional Loans | 93.0% |
% Government Loans | 7.0% |
% Investor Loans | 2.0% |
% Second Loans | 2.0% |
% Cash Out Refinance | 8.0% |
Loan Activity
Rentals and Section 8 — Prescott, WI
Prescott, WI lacks sufficient Section 8 program data for analysis.
Section 8 Market Size
Total Units under HUD | 39 |
Total Units Section 8 | 38 |
% Rentals under Section 8 | 6.5% |
% Occupied Section 8 | 91.0% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | N/A | N/A | $1,240 |
| 2 Bedroom | $560 | $950 | $1,510 |
| 3 Bedroom | $260 | $1,750 | $2,010 |
| 4 Bedroom | N/A | N/A | $2,250 |
Affordability — Prescott, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 3.4 |
| Median Home Price | $396,000 |
| Median Household Income | $107,000 |