Appleton, WI—54911
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Appleton, WI
As of Oct '25, the median home price in Appleton, WI is $266,000, with a year-over-year change of 8.5%. This indicates that home prices in Appleton, WI are increasing. According to Zillow, the 1-year price projection is 3.0%, suggesting an increase housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $266,000 | 8.5% |
| Single Family | $267,000 | 9.0% |
| Condos | $239,000 | 5.8% |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | $210,000 | 8.8% |
3 Bed | $265,000 | 8.6% |
4 Bed | $304,000 | 8.2% |
| 5 Bed | $327,000 | 8.3% |
% of Housing Stock
Rental Trends — Appleton, WI
As of July '25, Rentcast reports the average rent in Appleton, WI is $1,250, with a year-over-year rent change of 5.0%. Per bedroom, the median rent as of July '25 in Appleton, WI is studios: $925, 1-bedrooms: $983, 2-bedrooms: $1,120, 3-bedrooms: $1,530, 4-bedrooms: $2,030. The most common rental property sizes in Appleton, WI are 2-bedroom and 1-bedroom, accounting for 44.7% and 28.2% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $1,100 | $1,250 |
| Studio Rent | $785 | $925 |
| 1 Bed Rent | $955 | $983 |
| 2 Bed Rent | $1,100 | $1,120 |
| 3 Bed Rent | $1,500 | $1,530 |
| 4 Bed Rent | $1,700 | $2,030 |
% of Rental Stock
Property Listings — Appleton, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in Appleton, WI is 30. This is a increase of 27.0% from last year, suggesting that homes are sitting on the market longer than last year. The percentage of listed homes with a reduced price is 18.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $272,000 | 15.0% |
Listing Count | 57 | 25.0% |
| Listings as % of Homes | 0.2% | 25.0% |
Days on Market | 30 | 27.0% |
Demographics — Appleton, WI
As of the latest ACS Survey released in 2023, Appleton, WI has a population of 25,600, which has decreased by -4.9% over the past 5 years. Appleton, WI is a moderately popular place for families, as children make up 21.5% of the population. The area has a moderately educated workforce, with 35.0% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 12.0% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 25,600 | -4.9% |
% Under 18 | 21.5% | 2.4% |
% Seniors | 16.1% | -4.7% |
% WFH | 12.0% | 242.9% |
% w/ College Degree | 35.0% | 15.9% |
As of the latest ACS Survey released in 2023, Appleton, WI is a predominantly white area, with 81.8% of the population identifying as white. The white population has shrunk by 1.3% in the last 5 years. The second most common race or ethnicity in Appleton, WI is hispanic, making up 6.8% of the population. Foreign-born residents account for 6.4% of the population in Appleton, WI, and this percentage has decreased by 14.7% as of the ACS Survey 5 years prior, suggesting fewer immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 81.8% | -1.3% |
% Black | 2.2% | -21.4% |
% Hispanic | 6.8% | 47.8% |
% Asian | 5.6% | -17.6% |
% Foreign Born | 6.4% | -14.7% |
Mortgage and Risk — Appleton, WI
According to HUD data as of 2023, there were 521 mortgage originations in Appleton, WI, of which 89.0% of loans were conventional mortgages. The average loan-to-value was 57.0%, with 24.0% above 90% LTV (very high). This implies large mortgage risk in Appleton, WI. Investor activity is low, as 5.0% of loans were by investors. 12.0% of loans were cash-out refinances, suggesting many homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 521 |
% Conventional Loans | 89.0% |
% Government Loans | 11.0% |
% Investor Loans | 5.0% |
% Second Loans | 0.0% |
% Cash Out Refinance | 12.0% |
Loan Activity
Rentals and Section 8 — Appleton, WI
As of 2024, the percent of homes in Appleton, WI under the Section 8 program is 7.7%. This is considered low, suggesting that the neighborhood is sparsely composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. In Appleton, WI, none of the tracked home sizes currently have HUD payment amounts above market rent, suggesting limited Section 8 opportunity.
Section 8 Market Size
Total Units under HUD | 546 |
Total Units Section 8 | 323 |
% Rentals under Section 8 | 7.7% |
% Occupied Section 8 | 91.5% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | -$115 | $955 | $840 |
| 2 Bedroom | -$30 | $1,100 | $1,070 |
| 3 Bedroom | -$20 | $1,500 | $1,480 |
| 4 Bedroom | -$190 | $1,700 | $1,510 |
Affordability — Appleton, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 3.1 |
| Median Home Price | $266,000 |
| Median Household Income | $66,700 |