Appleton, WI—54913
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Appleton, WI
As of Oct '25, the median home price in Appleton, WI is $457,000, with a year-over-year change of 6.5%. This indicates that home prices in Appleton, WI are increasing. According to Zillow, the 1-year price projection is 2.6%, suggesting an increase housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $457,000 | 6.5% |
| Single Family | $471,000 | 6.3% |
| Condos | $368,000 | 5.4% |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | $372,000 | 7.8% |
3 Bed | $429,000 | 6.2% |
4 Bed | $520,000 | 5.9% |
| 5 Bed | $682,000 | 4.8% |
% of Housing Stock
Rental Trends — Appleton, WI
As of July '25, Rentcast reports the average rent in Appleton, WI is $1,520, with a year-over-year rent change of -0.7%. Per bedroom, the median rent as of July '25 in Appleton, WI is 1-bedrooms: $1,180, 2-bedrooms: $1,630, 3-bedrooms: $1,650. The most common rental property sizes in Appleton, WI are 2-bedroom and 1-bedroom, accounting for 67.6% and 22.2% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $1,340 | $1,520 |
| Studio Rent | N/A | N/A |
| 1 Bed Rent | $1,020 | $1,180 |
| 2 Bed Rent | $975 | $1,630 |
| 3 Bed Rent | $1,650 | $1,650 |
| 4 Bed Rent | N/A | N/A |
% of Rental Stock
Property Listings — Appleton, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in Appleton, WI is 43. This is a decrease of -26.0% from last year, suggesting that homes are sitting on the market shorter than last year. The percentage of listed homes with a reduced price is 25.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $532,000 | 5.0% |
Listing Count | 81 | -22.0% |
| Listings as % of Homes | 0.6% | -22.0% |
Days on Market | 43 | -26.0% |
Demographics — Appleton, WI
As of the latest ACS Survey released in 2023, Appleton, WI has a population of 24,400, which has increased by 17.7% over the past 5 years. Appleton, WI is a moderately popular place for families, as children make up 23.0% of the population. The area has a highly educated workforce, with 46.9% of adult residents holding a bachelor’s degree or higher. There are some residents working remotely, with 13.0% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 24,400 | 17.7% |
% Under 18 | 23.0% | -6.9% |
% Seniors | 15.5% | 12.3% |
% WFH | 13.0% | 160.0% |
% w/ College Degree | 46.9% | -1.7% |
As of the latest ACS Survey released in 2023, Appleton, WI is a predominantly white area, with 88.3% of the population identifying as white. The white population has shrunk by 3.0% in the last 5 years. The second most common race or ethnicity in Appleton, WI is asian, making up 3.9% of the population. Foreign-born residents account for 5.1% of the population in Appleton, WI, and this percentage has decreased by 3.8% as of the ACS Survey 5 years prior, suggesting fewer immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 88.3% | -3.0% |
% Black | 1.5% | 36.4% |
% Hispanic | 3.3% | 57.1% |
% Asian | 3.9% | -20.4% |
% Foreign Born | 5.1% | -3.8% |
Mortgage and Risk — Appleton, WI
According to HUD data as of 2023, there were 464 mortgage originations in Appleton, WI, of which 97.0% of loans were conventional mortgages. The average loan-to-value was 49.0%, with 11.0% above 90% LTV (elevated). This implies medium mortgage risk in Appleton, WI. Investor activity is low, as 1.0% of loans were by investors. 12.0% of loans were cash-out refinances, suggesting many homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 464 |
% Conventional Loans | 97.0% |
% Government Loans | 3.0% |
% Investor Loans | 1.0% |
% Second Loans | 0.0% |
% Cash Out Refinance | 12.0% |
Loan Activity
Rentals and Section 8 — Appleton, WI
Appleton, WI lacks sufficient Section 8 program data for analysis.
Section 8 Market Size
Total Units under HUD | 20 |
Total Units Section 8 | 17 |
% Rentals under Section 8 | 0.5% |
% Occupied Section 8 | 92.0% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | -$20 | $1,020 | $1,000 |
| 2 Bedroom | $305 | $975 | $1,280 |
| 3 Bedroom | $120 | $1,650 | $1,770 |
| 4 Bedroom | N/A | N/A | $1,810 |
Affordability — Appleton, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 3.9 |
| Median Home Price | $457,000 |
| Median Household Income | $103,000 |