Appleton, WI—54914
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Appleton, WI
As of Oct '25, the median home price in Appleton, WI is $293,000, with a year-over-year change of 7.7%. This indicates that home prices in Appleton, WI are increasing. According to Zillow, the 1-year price projection is 3.0%, suggesting an increase housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $293,000 | 7.7% |
| Single Family | $295,000 | 8.1% |
| Condos | $267,000 | 4.3% |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | $214,000 | 9.2% |
3 Bed | $282,000 | 8.9% |
4 Bed | $329,000 | 8.2% |
| 5 Bed | $359,000 | 7.5% |
% of Housing Stock
Rental Trends — Appleton, WI
As of July '25, Rentcast reports the average rent in Appleton, WI is $1,380, with a year-over-year rent change of -2.1%. Per bedroom, the median rent as of July '25 in Appleton, WI is studios: $2,020, 1-bedrooms: $996, 2-bedrooms: $1,330, 3-bedrooms: $1,800, 4-bedrooms: $2,190. The most common rental property sizes in Appleton, WI are 2-bedroom and 1-bedroom, accounting for 58.8% and 23.5% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $1,250 | $1,380 |
| Studio Rent | $2,020 | $2,020 |
| 1 Bed Rent | $899 | $996 |
| 2 Bed Rent | $1,200 | $1,330 |
| 3 Bed Rent | $1,760 | $1,800 |
| 4 Bed Rent | $2,150 | $2,190 |
% of Rental Stock
Property Listings — Appleton, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in Appleton, WI is 35. This is a increase of 23.0% from last year, suggesting that homes are sitting on the market longer than last year. The percentage of listed homes with a reduced price is 26.0%, representing a large inventory and a lot of supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $309,000 | 11.0% |
Listing Count | 78 | 31.0% |
| Listings as % of Homes | 0.1% | 31.0% |
Days on Market | 35 | 23.0% |
Demographics — Appleton, WI
As of the latest ACS Survey released in 2023, Appleton, WI has a population of 31,400, which has increased by 1.3% over the past 5 years. Appleton, WI is a moderately popular place for families, as children make up 21.6% of the population. The area has a moderately educated workforce, with 31.4% of adult residents holding a bachelor’s degree or higher. There are few residents working remotely, with 8.5% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 31,400 | 1.3% |
% Under 18 | 21.6% | -6.9% |
% Seniors | 18.3% | 38.6% |
% WFH | 8.5% | 165.6% |
% w/ College Degree | 31.4% | 15.9% |
As of the latest ACS Survey released in 2023, Appleton, WI is a predominantly white area, with 78.6% of the population identifying as white. The white population has shrunk by 2.7% in the last 5 years. The second most common race or ethnicity in Appleton, WI is hispanic, making up 9.3% of the population. Foreign-born residents account for 6.5% of the population in Appleton, WI, and this percentage has remained stable as of the ACS Survey 5 years prior, suggesting immigration has remained steady.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 78.6% | -2.7% |
% Black | 2.9% | -17.1% |
% Hispanic | 9.3% | 31.0% |
% Asian | 5.2% | -21.2% |
% Foreign Born | 6.5% | 0.0% |
Mortgage and Risk — Appleton, WI
According to HUD data as of 2023, there were 522 mortgage originations in Appleton, WI, of which 93.0% of loans were conventional mortgages. The average loan-to-value was 56.0%, with 21.0% above 90% LTV (very high). This implies large mortgage risk in Appleton, WI. Investor activity is low, as 4.0% of loans were by investors. 12.0% of loans were cash-out refinances, suggesting many homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 522 |
% Conventional Loans | 93.0% |
% Government Loans | 7.0% |
% Investor Loans | 4.0% |
% Second Loans | 1.0% |
% Cash Out Refinance | 12.0% |
Loan Activity
Rentals and Section 8 — Appleton, WI
As of 2024, the percent of homes in Appleton, WI under the Section 8 program is 6.5%. This is considered low, suggesting that the neighborhood is sparsely composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. In Appleton, WI, none of the tracked home sizes currently have HUD payment amounts above market rent, suggesting limited Section 8 opportunity.
Section 8 Market Size
Total Units under HUD | 330 |
Total Units Section 8 | 315 |
% Rentals under Section 8 | 6.5% |
% Occupied Section 8 | 90.5% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | -$79 | $899 | $820 |
| 2 Bedroom | -$150 | $1,200 | $1,050 |
| 3 Bedroom | -$310 | $1,760 | $1,450 |
| 4 Bedroom | -$660 | $2,150 | $1,490 |
Affordability — Appleton, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 3 |
| Median Home Price | $293,000 |
| Median Household Income | $77,200 |