Onalaska, WI—54650
Real Estate Data & Market Trends
Key Metrics at a Glance
Home Price Trends — Onalaska, WI
As of Oct '25, the median home price in Onalaska, WI is $352,000, with a year-over-year change of -0.4%. This indicates that home prices in Onalaska, WI are flat. According to Zillow, the 1-year price projection is 1.7%, suggesting an increase housing market in the next year.
Cost per Home Type
| Home Type | Median Home Value | YoY % Change |
|---|---|---|
All Homes | $352,000 | -0.4% |
| Single Family | $352,000 | -0.6% |
| Condos | $334,000 | 2.8% |
Cost per Home Size
| Home Size | Median Home Value | YoY % Change |
|---|---|---|
1 Bed | N/A | N/A |
2 Bed | $260,000 | -3.7% |
3 Bed | $328,000 | 1.2% |
4 Bed | $413,000 | 1.2% |
| 5 Bed | $558,000 | 1.1% |
% of Housing Stock
Rental Trends — Onalaska, WI
As of July '25, Rentcast reports the average rent in Onalaska, WI is $1,460, with a year-over-year rent change of -18.0%. Per bedroom, the median rent as of July '25 in Onalaska, WI is 1-bedrooms: $1,260, 2-bedrooms: $1,260, 3-bedrooms: $1,500, 4-bedrooms: $2,500. The most common rental property sizes in Onalaska, WI are 2-bedroom and 1-bedroom, accounting for 60.0% and 15.7% of the rental stock.
| Type | Median Rent | Average Rent |
|---|---|---|
| Average Rent | $1,260 | $1,460 |
| Studio Rent | N/A | N/A |
| 1 Bed Rent | $1,200 | $1,260 |
| 2 Bed Rent | $1,180 | $1,260 |
| 3 Bed Rent | $1,500 | $1,500 |
| 4 Bed Rent | $2,100 | $2,500 |
% of Rental Stock
Property Listings — Onalaska, WI
As of Oct '25, Realtor.com reports that the median days on market for a home in Onalaska, WI is 51. This is a increase of 30.0% from last year, suggesting that homes are sitting on the market longer than last year. The percentage of listed homes with a reduced price is 24.0%, representing a small inventory and little supply pressure on home prices.
| Metric | Zip Code Average | Year over Year % Change |
|---|---|---|
Median Listing Price | $422,000 | -3.0% |
Listing Count | 68 | 27.0% |
| Listings as % of Homes | 0.1% | 27.0% |
Days on Market | 51 | 30.0% |
Demographics — Onalaska, WI
As of the latest ACS Survey released in 2023, Onalaska, WI has a population of 24,600, which has increased by 2.0% over the past 5 years. Onalaska, WI is a moderately popular place for families, as children make up 20.8% of the population. The area has a moderately educated workforce, with 40.1% of adult residents holding a bachelor’s degree or higher. There are few residents working remotely, with 9.0% reporting working from home.
| Metric | Latest Census | YoY % Change |
|---|---|---|
Population | 24,600 | 2.0% |
% Under 18 | 20.8% | -12.6% |
% Seniors | 19.6% | 8.3% |
% WFH | 9.0% | 210.3% |
% w/ College Degree | 40.1% | 9.9% |
As of the latest ACS Survey released in 2023, Onalaska, WI is a predominantly white area, with 86.5% of the population identifying as white. The white population has shrunk by 2.6% in the last 5 years. The second most common race or ethnicity in Onalaska, WI is asian, making up 4.5% of the population. Foreign-born residents account for 3.3% of the population in Onalaska, WI, and this percentage has decreased by 28.3% as of the ACS Survey 5 years prior, suggesting fewer immigrants are calling the area home.
Race and Ethnicity
| Metric | Latest Census | 5-Year % Change |
|---|---|---|
% White | 86.5% | -2.6% |
% Black | 2.1% | 200.0% |
% Hispanic | 2.4% | 200.0% |
% Asian | 4.5% | -34.8% |
% Foreign Born | 3.3% | -28.3% |
Mortgage and Risk — Onalaska, WI
According to HUD data as of 2023, there were 468 mortgage originations in Onalaska, WI, of which 95.0% of loans were conventional mortgages. The average loan-to-value was 54.0%, with 18.0% above 90% LTV (elevated). This implies medium mortgage risk in Onalaska, WI. Investor activity is low, as 4.0% of loans were by investors. 9.0% of loans were cash-out refinances, suggesting few homeowners are tapping equity.
Mortgages
| Metric | Zip Code Average |
|---|---|
Total Loan Originations | 468 |
% Conventional Loans | 95.0% |
% Government Loans | 5.0% |
% Investor Loans | 4.0% |
% Second Loans | 0.0% |
% Cash Out Refinance | 9.0% |
Loan Activity
Rentals and Section 8 — Onalaska, WI
As of 2024, the percent of homes in Onalaska, WI under the Section 8 program is 3.7%. This is considered low, suggesting that the neighborhood is sparsely composed of Section 8 homes. Section 8 opportunity is good when HUD pays more than market rent. 2-bedroom and 3-bedroom and 4-bedroom units appear to be good home sizes to consider for Section 8 housing in Onalaska, WI, because HUD payments exceed market rent, while 1-bedroom units do not.
Section 8 Market Size
Total Units under HUD | 199 |
Total Units Section 8 | 127 |
% Rentals under Section 8 | 3.7% |
% Occupied Section 8 | 90.5% |
Section 8 Opportunity
| Home Size | HUD Premium | Market Rent | Max HUD Rent |
|---|---|---|---|
| 1 Bedroom | -$220 | $1,200 | $980 |
| 2 Bedroom | $110 | $1,180 | $1,290 |
| 3 Bedroom | $200 | $1,500 | $1,700 |
| 4 Bedroom | $40 | $2,100 | $2,140 |
Affordability — Onalaska, WI
Home Price to Income Ratio
| Metric | Zip Code Average |
|---|---|
| Home Price to Income Ratio | 3.8 |
| Median Home Price | $352,000 |
| Median Household Income | $85,300 |